Out of the Box

Your extension goes far beyond the boards of your intellect. All the concepts and social codes which structure your mind are both a bless and a curse. They are fundamental for your existence but also limit the range of your perception and action.

How deep do you know your structures? How much of yourself remain untouched? How many resources, how many possibilities are yet untouched in the wide and deep ocean of your being? Would you risk leaving behind your preconceived view of yourself and the world to explore new dimensions of reality? If you are, be welcome! Let’s not only think, but explore, live, create, realize and succeed out of the box.

Out of the Box is much more than a workshop. It is an open door for you to explore your most authentic core, your uniqueness and your creativity. Allying ancient shamanic knowledge with advanced science and technology, it will provide you with a complete set of tools to develop your innermost self and harness the best of your creative potential so that you can redesign your destiny and take the reins of your life.

A blissful cyber-shamanic journey of self-exploration for developing your personal power and reframe your reality

Introducing Out of the Box

Out of the Box is a movement where individuals from all over the world are joining forces to break free of societal and educational conditioning.

The breakthrough method of Out of the Box is based on the Primal Source system of coaching, developed by Ruda Iande over the course of his lifetime.

It usually costs tens of thousands of dollars to work individually with Ruda as your shaman or coach — which is why Ruda has teamed up with Ideapod and a number of prominent artists to make his teachings available to everyone at a fraction of the cost.

Using the Ideapod Academy’s new learning system, Out of the Box is being delivered to you and a small group of incredible humans in an immersive and highly interactive four month experience.

Ruda’s teaching, combined with interactive webinars, spellbindingly brilliant video and audio exercises, a learning community and committed and passionate moderators, ensure you’ll emerge from the four months with the tools to create a new blueprint for your life.

This is not a typical “new-age” approach to self-development

If you listen to the majority of so-called new age gurus, you’ll believe you can change your life and accomplish all your dreams by overcoming your fears, defeating your anxiety or healing your shadow side. That is not what you are going to find here.

Out of the Box is not intended to sell you an anesthetic pseudo truth to make you sleep better. It is going to challenge all your concepts about yourself and about life. It’s a powerful coaching system for those who want to look their inner beasts in the eyes and make friendship with them. We intend to give you the best tools for detoxifying your mind from all the spiritual, religious, ideological and educational bullshit that limits you, so you can unleash your personal power, release your creativity and live a life of authenticity, in deep connection with your true nature.

Are you ready for exploring the mystery behind your social mask? If so, Out of The Box may open the door for a much more profound, fertile and joyful life experience.

We invite you to join us on this journey.

Meet our Team

Rudá Iandê

It is our privilege and responsibility as human beings to choose who we are and how we live. I have chosen to see life as a unique opportunity for the development of the self. I have chosen to work with people, and I’m fortunate to get to know many unique and beautiful universes through the people I’ve worked with.

I’ve chosen to live out my own philosophy, and to help others to find and live their own. I share my knowledge with people who are willing to dedicate their time and energy to the purpose of knowing themselves. My clients are those who are ready to undertake a difficult process of looking at themselves clearly and overcoming their own limitations. My language is not mystical, it is practical. I believe true spirituality should generate impact on the material and day-to-day dimension, and I only believe in knowledge that drives real change.

I dedicated my life to explore a wide myriad of philosophies, sciences and techniques for self-development. Although, all the knowledge I could absorb was never enough to me. I have been compelled to explore my own nature since my early days. My work is so unique because most of it comes from inside, from my essential knowledge, intuition and talent, refined along almost almost 30 years of studies and work with thousands of clients throughout the world. Now I offer the best of my knowledge and expertise deployed to support you in a life-changing journey that will bring you clarity and self-understanding, unveiling, developing and manifesting your deepest potential and the integrity of your being.

Justin Brown

Is an entrepreneur, having created the first version of Ideapod as a social network, eventually growing it into an online media network with millions of monthly users. He founded Ideapod while doing doctoral research on international political economy, eventually quitting the PhD to focus entirely on his business. Justin is passionate about bringing people together around shared moments of inspiration. He’s Australian and spends most of his time in his hometown of Melbourne or Ho Chi Minh City, Vietnam.


“Out of the Box is the most profound and practical online course I’ve ever come across in the self-improvement space.

Ruda Iande has put together a truly remarkable 16 week program. In Out of the Box, you’ll not only learn a set of fundamental principles about yourself. You’ll also integrate these principles into your daily life through the exercises and challenges he has designed.”


Carolyn Gregoire

Is an author and collaborative writer specializing in psychology, creativity and consciousness. She is the co-author of "Wired to Create: Unravelling the Mysteries of the Creative Mind," and her writing has also appeared in publications like Scientific American, TIME, The New Republic, Tricycle: The Buddhist Review, and the Huffington Post, where she worked for six years of study as a senior writer. Greatly influenced by her academic background in philosophy and years of study with spiritual teachers around the world, her work explores the intersection of our inner and outer worlds. Carolyn is based in Brooklyn and can often be found traveling the world, searching for her next adventure.

Dominika Ksel

is an interdisciplinary artist, activist, and educator. Drawing on myth, science, and erased histories, she works with interactive media to evoke the unseen sensorial. She is interested in transcending manifest materiality to visualize our human experience as subjective reality. Working with interactive sculptures, VR/AR, video installations, and sound-based performances, Dominika creates immersive ecosystems with which participants may experience glimpses of the imperceptible. Dominika is a hypnotist, passionate psychonaut, surfer and teaches at CUNY. She's exhibited, performed and held workshops around the globe including: MoMa, Bronx Museum, El Museo del Barrio, Museum of Art and Design, Whitney, Museo Nacional de Bellas Artes, Witte de With, Chiem Read, CA2M Madrid, Pioneer Works and P! Gallery.

Antonela Giampietro

is an ambassador for South American electronic music. With a mature taste, profound sensibility and creativity, she has been raising the South American musical set to a new level of excellence. Passionately committed to the development of her consciousness, she turns all her knowledge, intuition and love into music. Her songs are a vehicle through which consciousness can travel and explore different dimensions of the Universe, while the body celebrates and the heart overflows with love and joy.

Expands the limits of through influences still conceived in Buenos Aires, combined with her crossing to the Brazil. She mixes the world-renowned excellence of her country's DJs with the still-hot heat of the Brazilian scene, making herself a unique bright spot in the country. Her collaborative spirit in organic and mental sets, as well as the composition of her first album, draws listeners to powerful experiences, which is one of the keys to her recognition - creating connections between people.

Rebeca Fraile

has developed her passion for the creation of Brand as a creative in Barcelona for more than twenty years. After passing through several of the most representative advertising agencies of design in Spain, decided to go out of the way established by the commercial interests of large companies to devote body and soul to project Brands with heart and corporate social responsibility.


"Out of the Box for me was a chance to connect on a deeper level with who I really am, shattering all of these pre-conceptions I have about myself. It's very grounded and has a really authentic feel to it. It can be confronting at times. I think that's a blessing because we don't often put ourselves in situations where we are forced to look critically at ourselves. But there's no escaping this in Out of the Box. It's a chance to strip back everything you think you know about yourself, redefining the way you interact with the world."
Paige Talbot Innovation Manager
"Out of the Box for me was a deep dive into the nature of self, the nature of life and how I, as a human being, play into this and what my human experience is. And doing so with a group of other people, being guided by a very fantastic human being. It's really helpful that Rudá Iandé is someone who sees life and humans as part of that life so clearly. This helped me to shape my own perspective coming from Out of the Box."
Michelle Lim Coach & Facilitadora
"Rudá Iandé is a very authentic person and is really good in giving you a different perspective. For example, basic things like the relationship you have with your own body which is actually one of the most essential things in life. He also gives a framework on how to deal with your basic emotions like fear, anger and frustration and it completely changes how you actually feel. Alongside his guidance, it's great to have a group of people that are going through the same exercises, also changing their ideas and frameworks. You get a lot of ideas and insights also from the other people that are in your seminar."
Gosia Kurowska Blogger
“Thank you Ruda for such an amazing experience with Out of the Box. I have learnt so much. It has really impacted me and reinforced how I want my life to be in the future. For example, I have recently made a major life decision regarding my career. After doing some of your exercises and challenges, and after experiencing very strong emotions over a number of days, it became very clear to me what I needed to do. I took action which I had been vacillating about for a long time and have not looked back. I have also learnt to understand my body intelligence more and not just listen to my over thinking ‘monkey’ mind. Listening to my body and not just that analytical mind has been a major learning for me and is holding me in good stead with lots of major changes happening in my life at the moment.”
Jeanette Brown Executive Manager
“Out of the Box was for me a journey of self-discovery, of reflection, of introspection and above all of rethinking my beliefs, valuing the role of the body, the psyche, of what emotions and fears mean in my life. I’ve learned to welcome me as a much broader, integrated and mysterious being. It is a path that gives me tranquility and conscience. Out of the Box for me is a new door, which opens, to continue discovering my own nature, and an invitation to honor it ... "
Clau Logaldo Visual Artist. Innovation and Digital Executive.
“Out of the box has been a powerful journey that has provided me with everyday tools and lessons to recenter my energy, define my inner circus and embrace all of my emotions that allow me to live a more fulfilling and purposeful life.”
Chad Molleken Entrepreneur
“They say perspective is everything. Whether looking into the box or out of it, only to discover there actually is no box. Like Pandora who really didn’t open a box but a jar, Ruda has laughingly encouraged me to look at myself as a vessel of perspectives. Grasping his insights, he helped me to dissolve these notions and find the deeper meaning I carry within, then let it out.”
Mark Smith Eleprocon

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